The # 1 Reason to Hire Ashley - Honesty

Ashley Jensen here... The most important reason to hire me is I will always tell you the good, the bad, and yes... the ugly.


When buying a property, it is just as important to know the bad as the good. I am always honest with my clients and am comfortable if we disagree on something.


For example, buyers may underestimate the cost of remodels or needed improvements by a lot when looking at different properties for sale.


Think of me as an extra set of eyes looking for things like structural problems, water damage, mold, trees and structural issues to name a few.


I have extensive knowledge in remodels & improvements and will always give you a realistic viewpoint, and if I can not, I will find someone who can for you.

Design


Also, I have a gift that only about 10% of people can do. I can visualize minor or major improvements and changes that could make a property you would have passed on be the right one for you. I am excellent with colors, placements of walls, furniture and even textures. I have built from the ground up both residential and commercial properties. I have staged hundreds of homes for sale.


I have more than 30 years of knowledge and experience in residential, multi-family and commercial properties. I have done many probates, 1031 exchanges, and foreclosures. I have lived through the ups and downs of real estate markets and can share that advice with you.


Negotiating


I will:

  • Give you accurate pricing. 
  • Provide fair and aggressive negotiating in the offer process. 
  • Negotiate repairs needed from the home inspection report, the appraisal conditions, and lender issues.


I always say, “I keep my clients for life”, and I mean it. So, give me a call with your wish list and let’s get started.


Sincerely,

Ashley Jensen, Principal Broker



The Importance of Staging

A study of homes compared the sales price & time of sale of homes that were staged vs homes that were not staged.


The staged homes sold for approximately 5% more than those that were not staged and sold within half the time.

General Guidelines:


  • ELIMINATE CLUTTER! Removing knick-knacks and unnecessary pictures will make your home appear more spacious and attractive. Store or sell any furniture you do not plan to take with you. Removing extra furniture makes the home appear larger and less cluttered. To help remove these items you can hold a garage sale, store unused items, or prepare to move before your home goes on the market.
  • Use neutral colors, finishes, and styles. The goal is to have your home be a blank canvas where potential buyers can imagine their belongings.
  • Clean or replace all carpets. This relatively inexpensive act makes your home show much more beautifully and has over 100% return on investment if it needs to be replaced.
  • Think about a home inspected before making large improvements if possible. For example, you do not want to have your newly installed floor having to be ripped up due to water damage being found below.
  • Remove or open curtains and blinds that block natural light. “Light and bright” homes are cheerful and sought after.
  • Remove personal items such as photos, postcards, and religious and political material. Otherwise, potential buyers will focus on who the seller is instead of the house.
  • Rooms should have one function. The combination office/exercise room/children’s playroom confuses buyers and makes the house feel short on space.


Kitchen:


Studies indicate that buyers consider the kitchen to be the most important area in the home. While a major kitchen remodels will not add more value than its cost, the minor aesthetic improvements suggested below will make your kitchen shine without costing you a great deal.


  • De-clutter the kitchen countertops by removing appliances.
  • Re-paint dark cabinets with light paint.
  • Install new knobs on kitchen cabinets.
  • Replace badly worn linoleum floors with a neutral-colored flooring.
  • Clean fans and vent hoods.

 

Bathrooms:


  • Replace old towels with clean and fluffy towels.
  • Place an air freshener in a discreet place.
  • Place all bodily care articles out of sight.
  • Remove toothbrushes, combs, and grooming supplies from the counter.
  • Clean all mirrors, counters, and toilets. Eliminate all soap scum, mildew stains from bath, sink, and toilets.
  • Keep all toilet seat lids closed.
  • Consider replacing old sink faucets or other plumbing fixtures with new fixtures (usually brushed nickel).


Bedrooms:


  • Organize closets to increase their perceived size. Store unused clothing.
  • Throw away unused hangers.
  • Avoid oversized beds in rooms that are too small or cluttered. Small rooms should have a twin bed and a nightstand, but no bureau.
  • Remove televisions.


Garage:


  • Keep the garage neat and uncluttered to show its true size.
  • Hang up gardening tools.
  • Clean oil stains.


Major vs. Minor Repairs:


Major repairs, such as adding a new wood deck, adding a room, or completely remodeling your house have under 100% return on investment. It usually takes years before the expense of these items is recouped, if ever. The major improvements that come closest to having 100% return on investment are remodeling kitchens, bathrooms and possibly the addition of a second bathroom or a third bedroom.


In contrast, minor repairs that improve the appearance of your home can be done with little expense and offer over 100% return on investment. These minor repairs should be undertaken before you sell your home, as you will typically get more money back for each dollar you spend on them.


Minor repairs include:


  • Replacing all light bulbs with the highest wattage allowed to bathe the house in light.
  • A fresh coat of exterior and interior paint.
  • Flowering plants bordering your entryway and by your doorway.
  • Trimming hedges.
  • Replacement or cleaning carpets


Repairs in Anticipation of the Property Inspector:


A “clean” property inspection report increases a home’s desirability as many buyers, are too busy to focus on home improvement.


The following repairs will be relatively cheap and result in a higher selling price:


  • Directing water away from the house’s foundation if you know you have a problem. The addition of drainage taking water from the downspout and directing it away from the foundation is good for resale and a good preventative measure. Flexible and cheap drain piping is available at Home Depot.
  • Repair all leaky sinks and toilets.
  • Properly strap the water heater with the straps now required.
  • Clean the leaves out of roof gutters; This is always mentioned in property inspection reports if it is not done.
  • Install smoke alarms in every bedroom.

Enhancing Curb Appeal


A buyer’s first impression of your home is the most powerful and lasting. If your home lacks “curb appeal,” potential buyers may continue driving past your home without even entering.


The following measures can improve your home’s curb appeal for a small investment of money and time, which will yield large returns. Any improvements done for resale should have over 100% return on investments. The following recommendations do give that return.


Landscaping:


  • Plant colorful flowers to spruce up the landscaping
  • Trim bushes away from the house and entryway. Consider removal of trees that block light.
  • De-clutter the yard. Store lawn equipment, children’s toys, and other outdoor items.
  • Have your lawn cut every week while your home is on the market.


Exterior Appearance:


  • Repaint the home’s exterior if the paint is over eight years old. Painting provides an excellent return on investment. My favorite color for resale is called “Whisper,” available at any Miller’s Paint Store.
  • Power-wash the exterior if the home was not recently painted.
  • Clean windows both inside and out to give your home a “light and bright” feeling.
  • Install new house numbers that are visible from the street.
  • Install new hardware such as the lock and knob on the front door if they appear dated.
  • In the front of the house, put out a new welcome mat and a clay pot or wooden box filled with blooming flowers.

Landscaping, painting and the minor improvements mentioned above will improve the potential buyers’ first impression of your home and will have a great return on investment.


Ashley's Approach to Marketing Your House

Marketing techniques can make all the difference.


"Having an experienced Realtor with extensive resources and sophisticated marketing techniques is more important than ever before. LoveOregon.House offers a comprehensive marketing strategy that will make your home stand out in today’s highly competitive marketplace."

~ Ashley Jensen

Internet Marketing

The real estate industry is changing due to the constant evolution of technology and the Internet. It has never been more important to hire a Realtor who understands how to use the latest technology to market your home. 90 percent of home buyers searched online at some point during their home buying process. (From the National Association of Realtors)


  • Google/Yahoo/MSN
  • Zillow.com
  • Trulia.com
  • Realtor.com
  • Homefinder.co

Highest Quality Custom Property Brochures

Property brochures still play an important role in this industry. In addition to the initial “spark” that well-done property brochures create, they can also initiate the first showing of your home and also serve as the catalyst for additional interest and showings. Our beautiful property brochures typically include high-quality professional photography, and are always full color.


Direct Mail ~ Digital and Printed Postcard

Customized, high quality postcards are periodically sent to a select list of both existing clients and targeted clients in specific locations. These postcards are a great direct mail tool and can build great response from prospected parties.

Applying for a Mortgage

Applying for a mortgage has changed substantially for the buyer, brokers, lender and appraisers the last five years. Some things are becoming easier and others more frustrating due to increased regulations.


I will help you understand the choices available to you and what you can do to get the best rates and fees with a great lender. (this is a big deal!)

To get the best mortgage for your situation. The most important thing you can do is to educate yourself about what options are available to you. As the old saying goes, "Knowledge is Power.” I recommend that you get and review a copy of your personal credit report and credit score before meeting with lenders. Often there will be mistakes on your credit report that you will want to get corrected because lenders will want to pull your credit report/score before they quote you rates.


The bank loan officer works at a bank, credit union, or other financial institution that offers home loans directly to you, the consumer. The loan officer is employed by the institution that is offering the loan or mortgage. They will often have a variety of loan products available and their loans originate from within their institution.


A mortgage broker is a professional who is licensed by the state's Division of Finance & Securities. They may work independently or be part of a larger brokerage company. The primary distinction between the mortgage broker and the bank loan officer is that the mortgage broker or their brokerage company are not funding the loan themselves. One of the primary benefits of working with a mortgage broker is that they will frequently have access to home loans and mortgages from hundreds of different financial institutions. This can be especially helpful when dealing with unusual financial situations, very bad credit, or more exotic types of loans such as construction loans or land/lot loans.


What factors affect a loan's interest rate?


  • Size of Down Payment
  • Fixed Rate or Adjustable Rate Loan
  • Points Paid
  • Credit Scores
  • Conforming or Non-Conforming (Jumbo) Loan
  • Type of Real Estate Loan (Residential, Multifamily 1-4 Units, Commercial, Lot/Land, Construction, Condominium)
  • Employee or Self-employed
  • Owner Occupied or Investment Property
  • Length of Employment


The down payment amount that you need will vary greatly depending on the specifics of your loan. Many of the loan factors will influence the down payment requirement. Typically, loans with less than a 20% down payment will require Private Mortgage Insurance (PMI).

GLOSSARY of MORTGAGE TERMS


  • Loan origination: The fee the lender, and any mortgage broker, charges the borrower for making the mortgage loan. Origination services include taking and processing your loan application, underwriting and funding the loan and other administrative services.
  • Credit report: This fee covers the cost of a credit report, which shows your credit history. The lender uses the information in a credit report to help decide whether or not to approve your loan and how much money to lend you.
  • Flood determination: This is paid to a third party to determine if the property is located in a flood zone. If the property is found to be located within a flood zone, you will need to buy flood insurance. The insurance is paid separately.
  • Home inspection: Verifying the condition of property, usually written as a contingency in the contract.
  • Pest inspection: This fee is to cover inspections for termites or other pest infestation of your home.
  • Title insurance binder: Commitment to issue a title insurance policy at a future date.
  • Lender’s title insurance: The cost of the lender’s policy, which protects the lender’s investment.
  • Owner’s title insurance: The cost of the owner’s policy, which protects the homeowner’s investment for as long as they, or their heirs, own the property.
  • Settlement: Paid to the settlement agent or escrow holder. This fee is split between the seller and the buyer, unless VA.
  • Title search: The fee to search the public records of the property you are purchasing protecting you from hidden defects or flaws.
  • Document Preparation: This fee covers the cost of preparation of final legal papers, such as a mortgage, deed of trust, note or deed.
  • Notary: A person who is licensed as a notary public swear to the fact that the persons named in the documents did, in fact, sign them.
  • Recording fees: These fees may be paid by you or by the seller, depending upon your agreement of sale with the seller. The buyer usually pays the fees for legally recording the new deed and mortgage.
  • Homeowner’s insurance premium: This insurance protects you and the lender against loss due to fire, windstorm, and natural hazards. Lenders often require the borrower to bring to the settlement a paid-up first year’s policy or to pay for the first year’s premium at settlement.
  • Mortgage insurance premium (MPI): The lender may require you to pay your first year’s mortgage insurance premium or a lump sum premium that covers the life of the loan, in advance, at the settlement.
  • Prepaid interest: This is money you pay at closing to get the interest paid up through the first of the month.
  • Property taxes: Usually six months of county property taxes.
  • Home warranty: An insurance policy to protect you from the costs of unexpected failures to the major systems and appliances in your home. Seller may agree to pay as part of the negotiations.   


I am sure your thinking by now; best to sit down with a professional lender as a first step, to prepare you for your loan amount, down payment and closing costs, also giving you, your new payment range.


I hope this information was helpful. I am a phone call away if you’re looking for Buyer’s Broker to represent you in new home purchase😊

~ Ashley Jensen, Principal Broker


GET IN TOUCH

541-324-2620

225 West Main St

Eagle Point, OR 97524

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